Search Engine Marketing is generally referred to as the paid advertising on search engines but could also mean any type of marketing on search engines whether paid or free.

Search engine marketing refers to measures that are designed to better position a website in the search results and in doing so to direct visitors to the website. These include search engine optimizat [..]

 The act of marketing a web site via search

Form of Internet marketing that seeks to promote website traffic by increasing their visibility in the search engine results pages.

Search Engine Marketing (SEM) is now synonmymous with Search Engine Advertising. It used to be an umbrella term referring to various techniques for acquiring website traffic from search engines, such as: Search Engine Submission Search Engine Optimization (SEO) Pay Per Click (PPC) advertising

Refers to the application of PPC and SEO to increase visibility on search engines.

Online marketing aimed at increasing a given website’s visibility on a search engine results page (SERP) by both optimizing the website for indexing and purchasing ads or paid inclusions.

Paid internet marketing used to increase visibility of websites in Search Engines.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, [..]

The promotion of a business or website by increasing its visibility in search engine

Also known as Search Marketing. Can mean paid search marketing or search marketing in general, whether paid or organic/SEO.

Form of marketing that seeks to promote websites by increasing their visibility in search engine results pages.

A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimisation (SEO) and advertising (PPC) (Source)

Using search engines to market to your target audience either through SEO or paid methods such as PPC.

Search engine marketing involves using such activities as paid placement, contextual advertising and paid inclusion in an effort to maximize exposure in search engine result queries.

 Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization"optimizes" website content to achieve a higher ranking in search resu [..]

is the process of driving internet traffic from search engines. Originally an umbrella term for search engine optimization (SEO) and pay-per-click (PPC), SEM is now typically used to describe PPC acti [..]

Search Engine Marketing (SEM) is a process by which multiple methods are utilized to improve market visibility and exposure for a brand, product or service. SEM mechanisms include Search Engine Optimi [..]

Form of Internet marketing that seeks to promote website traffic by increasing their visibility in the search engine results pages.

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

The combination of SEO with paid search marketing through PPC, paid inclusion or paid appearance

The practice of marketing a business through paid online advertising. These ads appear on the search engine results pages of Google or Bing. Businesses pay for these ads based upon keywords. An effect [..]

Online marketing aimed at increasing a given website’s visibility on a search engine results page (SERP) by both optimizing the website for indexing and purchasing ads or paid inclusions.